What is this whole "cruiser/beach cruiser" thing?
Although the world may be only recently catching on to the cruiser phenomenon, we've been in the cruiser business for years. When the mountain bike trend took off in the 90's, many riders were left behind by the clunky appearance, uncomfortable ride and the prices ? quality bikes started at near $300 for the base model! Attempts at hybrids produced a smoother ride but with ugly styling. People that weren't interested in going off-road and didn't want to spend a week's pay on a bike were left with little to choose from. Now, bike makers have taken the classic cruiser design and updated it with modern manufacturing processes that allow buyers to get twice the style of an average bike - at half the price!
It says it in the name ? "CRUISE!" These bikes not only look cooler than others, they are the bike for all people. It's the universal bike, for kids and adults alike.